Cheap Shots

140 1st Ave. · btwn St Marks & 9th St
East Village, Manhattan

In 2026

Closed; now Area 140 First

Last licensed here under this name: 2016–18. Later here: The Hard Swallow (licensed 2022–24).

Checked October 15, 2026.

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Overview

If you like Yuengling and you like happy hour, how does $2 a pint sound.

History

All you can drink, if it's your birthday

The legend at Cheap Shots was the birthday special: all you could drink, for free¹. There was interior graffiti and there were video games¹, and our listing sold it on Yuengling at two dollars a pint during happy hour.

In 2010 a bust for allowing underage drinking led to a change of ownership and, supposedly, a new name¹. By the time Eater poured one out for the late, great Cheap Shots, the graffiti, the games and the birthday special were all gone¹.

The space later became the Hard Swallow², which closed after service on a Saturday night in September 2023³. In January 2024 Area 140 opened in the Hard Swallow's former home², and reviews of it were still coming in as of June 2026⁴.

Sources

Researched October 2026.

What's nearby

Simone Martini Bar and Café under 0.1 mi Closed; now Good Night Sonny
Tribe under 0.1 mi Closed; now The Lions Bar & Grill
PDT under 0.1 mi Still pouring
Bua under 0.1 mi Still pouring
Lunasa under 0.1 mi Same bar, now The Grafton
Revitali under 0.1 mi A different business is licensed at this address: Nudibranch
Holiday Cocktail Lounge under 0.1 mi Still pouring
The International Bar under 0.1 mi Moved to 102 First Avenue
Coyote Ugly Saloon under 0.1 mi Moved to 233 E. 14th St.
WCOU Radio 0.1 mi Still pouring