Archive · modern edition Every bar New York on Tap knew, as it stood around 2008, with a 2026 check on each one. This page in the 2008 edition
Pocha 32, photographed for New York on Tap
Photo from the 2008 site

A New York on Tap pick

Pocha 32

Second floor pojang macha and sochu

15 W. 32nd St. · btwn 5th & 6th Ave.
Chelsea, Manhattan

In 2026

Still pouring

Checked October 18, 2026.

Overview

A fantastically random 2nd floor Korean dive bar and restaurant. Enjoy soju (Korean rice wine) served in halved watermelons over tasty Korean bar food - think fish balls and spicy rice cakes.
An unassuming stairwell on 32nd street leads to one K-Towns best kept secrets. Pocha 32 serves savory Korean pojang macha (street food) accompanied with dozens of varieties of sochu. Always friendly and convivial, it's the kind of place where good friends come to eat, drink and celebrate.

Why you should go

  • Watermelon sochu is served in a hollowed out half watermelon. You use a ladle to fill your glass.
  • The extensive menu has many hard to find dishes.

What you should know

  • Jinro Sochu equals trouble. Charm sochu equals getting off easy. Order the Jinro.
  • The walls of Pocha are lined with photos and notes that patrons have left here in the past. Scribble a note to commemorate your night and fix it to the net with a sochu cap tie.
  • It is customary and polite in Korea to pour a drink with your right hand and place your left hand under your right elbow to support it.
  • Pocha is a concatenation of Pojang Macha or Korean food cart.
  • Mashi-go chuk-ja is a typical Korean toast meaning "Let's drink and die"
  • The WHO reports that (including unreported production) Koreans consume more alchohol per capita than any other country in the world.

History

The watermelon is still the glass

Pocha 32 is still a second-floor Korean pocha on West 32nd Street, and the soju still comes in a hollowed-out watermelon, just as it did when we wrote it up in 20091, 2, 3. Time Out paired it with a stew of squid, tripe, onions and pork, and allowed that the decor, nets strewn with plastic cups, might look like the work of a mad, drunken fisherman4.

Sources

  1. pocha32nyc.com
  2. theinfatuation.com
  3. frankiapp.com
  4. timeout.com

Researched October 2026.

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